Ideas are worthless if you can’t make them happen. Many of us believe that great ideas inevitably lead to success. Nothing could be further from the truth. Whether it is the perfect solution for an everyday problem or a bold new concept for a creative masterpiece, you must transform vision into reality for an idea to have value.

This book chronicles the methods of exceptionally productive creative leaders and teams – companies like Google, IDEO, and Disney, and individuals like author Chris Anderson and Zappos CEO Tony Hsieh – that make their ideas happen, time and time again.

Knowing the author, Scott Belsky for his amazing work with Behance network I have no doubt this book will be a must for every creative professional out there. Early reviews look very promising as well. Book will be in-stores on 15, April 2010, but you can already pre-order it on Amazon.

Can’t wait to get my hands on this!

Related links:
The 99 Percent
Behance
Amazon

It’s been a while since we posted something non-related to our work over here. Last time our team had some very positive feelings about new work from our friends over at BrandStudio. New website they have created for Toyota Prius is a great example that automotive websites doesn’t have to be boring.

Great design, video, CGI and attention to detail. Truly one of the best that I’ve seen in a while.
Thumbs up guys!

Related Links:
Toyota Prius
BrandStudio

Recently we’ve created a global key visual together with TBWA\Chiat\Day Los Angeles for Visa. Image done as a part of campaign - ‘More people go with Visa’. Production time took us for about 4 weeks to complete.

Be sure to check out detailed project process on Behance.
Hope you like it!

Credits:
Art Directors: Dana Markee, Jonathan Granewich
Digital Illustration: Peter Jaworowski
Copywriter: Jenn Hertzig
Art Producer: Anna Willman

Related links:
Visa - Go
Behance
TBWA\Chiat\Day

Some time back together with Tiempo BBDO we’ve created a worldwide 2010 calendar for leading global bathroom brand - Roca. Enjoy!

Related links:
Roca
Tiempo BBDO
Ars Thanea

This is my personal artwork that I finished just yesterday. However I started doing it about a year ago. It took me so long because I had to learn ZBrush a little bit just to be able to create this model. Also I could do it only in the evenings and on weekends. So it was the most difficult part for me that took me most of this time. Playing around with Photoshop begun merely few weeks ago.

I started with retouching the model. I painted some lights and shadows.Than I did some basic color correction and merged the lights that I rendered from Zbrush. After that I started adding some skin details and drawing the hole in the chest. I copied some parts of the skin to make the small door and did heavy retouching to fit the color and shading with the rest of the model. When all of this was done, I begun adding some skin details, and painting the hair on the chest, arms and the head. Last thing to do was to add the halo, color correction and the background.

Hope you enjoy it!

Related Links:
Behance

http://www.arsthanea.com/xmas/

Please check our Christmas & New Year Card prepared using latest Silverlight Technology.
Have fun, play with it and share it with your Friends!

Production Proccess:
As usual this time of the year everyone HAVE TO make a Christmas Card to tell the world how happy we are! Groovy…

12 October.
We made first attempts with model agency, casting and photo shoot, but the effect was
a little bit disappointing, so we had to think of something different.

23 November.
We did another experiment with animation engines and PaperVision. We failed…

17 December.
We were overwhelmed by other Christmas productions from around the globe.

…anyway! We did our best! Once again…We wish you all Merry Christmas and splendid 2010!
Hope it will be fun :-)

We were asked by TBWA\Paris to create a huge campaign for Nissan and series of outdoor events under the name ‘Prove It’. Events will take place in 9 European countries: Switzerland, Austria, France, Italy, Germany, Spain, Norway, Finland and Russia. Our role was to produce whole event ID - logos, main visuals (7), other visuals (7) and loads of various display formats of those images (around 40).

TBWA\Paris:
Douglas Rocha - Art Director
Dorothee Dupont - Art Producer
Raphael Bouquillon - Account Manager

Ars Thanea:
Peter Jaworowski - Art Director
Niklas Lundberg - Lead Illustrator & Designer

Hope you enjoy it!

Related links:
Ars Thanea
Nissan - Prove It
Behance

As we’ve mentioned some time back on our Facebook page I’ll be taking part as an Ars Thanea’s representative in New York Festivals 2010 - Innovative Advertising Awards as a Grand Jury member. Full list of Grand Jury members is already up on NYF website - you can check it here.
I’m really flattered and excited about this - can’t wait to see this year’s submissions.

Related links:
Ars Thanea
New York Festivals 2010 - Grand Jury

W are really pleased to inform you that we made partnership with our friends from Syzygy Group. We share many the same goals if it comes to business and we believe it will be great pleasure working together on incoming projects on different fields. We are really happy to be a part of the team, right next to highly respected digital agency Hi-ReS!

Read the rest of this entry »

I’m proud to announce that we have received Finalist Award for one of our recent projects, an online presentation for Deutsche Bank - Elite Private Banking. This years Jury included representatives of Hugo Boss, Cartier, Fashion TV and Saatchi & Saatchi among others. Whole list of this years winners is available here.

World Luxury Award honors the companies and individuals responsible for creative excellence in Luxury Communication, awarding outstanding work of advertising, design and multimedia. It is the only award dedicated exclusively to the world’s major luxury producers, marketers, agencies and retailers. The World Luxury Award encourages people who share the same objective: How to better fulfill dreams.

Related links:
World Luxury Award
World Luxury Award 2009 - Winners
Deutsche Bank - Elite Private Banking