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New identification
After few attempts on our new logo we all agreed we prefer mono color and interesting shape. Our goal was to achieve elegant, recognizable logotype made of typography. You will never guess how bizarre things came up ;-). After few days of trying we decided to go into the hand writing direction. Several proposals were made but this was still not it… If you ever tried to make logotype for yourselves than you know what I mean.
After hours and tons of props Peter was drawing some sketches in PS and suddenly we knew this is it. There was a problem, because our first version of the logotype was drawn on tablet in 72 dpi in PS. We had the direction but what’s next? We put it into the Adobe Streamline, and made irregular vector shape. Then few hours playing with vectors in Illustrator with high zooms and we’ve got it. Funny thing - we tried to make it more regular but it lost it’s character, so we stayed with non perfect letters shape, just few lines and curves. It had a flow, it had character, it was elegant. Ars Thanea logotype came to life.
Couple of days later, together with Peter, we have made business cards which was quite easy after hours spent on logotype. We decided to go for black, simple shape with small cut under 2/3 of height. We printed it on Plike paper 330g. Effect you can check on photos above.
New office
We set up our office on Miodowa 23/17. It’s close to Old Town, full of trees habitant area. If you want to visit us give us a call.
New beginning
In our professional life we always try to make best we can. We will stay in this direction. Stay tuned.
9gods
03/09/07 at 6:26 pm
Great ID guys. It has similar lightness as in old Sigur Ros logo.
reubehind
04/09/07 at 5:54 am
l like you works
Jarek Kowalczyk
04/09/07 at 12:25 pm
Nice, very elegant and distinguish.
Jon
04/09/07 at 7:27 pm
good choice on the new branding. i like the minimalistic style it has as well as a tiny bit of flare.
site question: is that your own slideshow design or did you acquire that form someone? I love how it is setup.
Pawel Piotrzkowski
04/09/07 at 7:47 pm
@Jon: this is WP plugin (SimpleViewer) in the back-end and our flash gallery as a front-end
Jon
05/09/07 at 3:05 am
@Pawel: Any chance you guys distributing the whole thing as a package anytime soon?
Pawel Piotrzkowski
07/09/07 at 12:17 pm
@Jon: Sure, here you have: http://arsthanea.com/download/gallery.zip
Remember that you have to use it with SimpleViewer plugin for WordPress as backend for the gallery.
http://www.airtightinteractive.com/simpleviewer/
Because of this was only a small thing written on a coffee break for internal use we don’t provide any support :)
Flash gallery
12/09/07 at 3:57 pm
[…] nice to know that you like our flash gallery. We’ve shared it with you guys here but many of you still write to us. You can download our gallery from here. Remember that this […]
Website Design
12/09/07 at 9:09 pm
Thats very awesome. Gives me an idea in fact. :) Good work.
Grigory
21/09/07 at 8:26 am
Lovely
Criterion » Archivo del weblog » SimpleViewer por Ars Thanea
26/09/07 at 9:55 am
[…] post en concreto es este [en], comentario 7. Posteriormente han escrito este otro post [en] explicando un poco cómo hacerlo […]
trademark registration
11/11/07 at 9:10 pm
Nice work guys. Very sophisticated. I like. A lot!
Grzegorz
22/02/08 at 1:55 pm
stylish ;)
WebFace
07/03/08 at 12:25 pm
1000 słów nie równe jednemu obrazowi
Logo po prostu się smakuje nie czyta - świetne!
Ars Thanea Blog » Kreatura 2008
15/04/08 at 11:37 am
[…] our illustration series: Freedom, New Day & Stay Alive. Ars Thanea was also nominated for new company identity. This year the members of international jury awarded only 17 projects from all media: TV, outdoor, […]