Welcome to the world of colours and good taste. Welcome to Redd’s!

We would like to present our new project for Redd’s. This is the thing that kept us busy last time. Redd’s belongs to one of the biggest brewery companies in Poland - Kompania Piwowarska, and yes it’s a fruit beer for women. In this one we were responsible for Key Visual of whole campaign which later on was used in press, on the bottles/cans and internet. We generated over 30 millions of codes that went on the packages. Codes are necessary for users to log into the site, upload their work or cast a vote. We are not quite big fans of User Generated Content websites because it’s really hard to control what you have inside and even harder to make it look good and fit the design but nonetheless we tried our best and here’s the result. Sound design for the site was crafted by Marcelo Baldin.

Hope you like it.

Related links:
Ekspresja Redd’s