Archive for November, 2009

World Luxury Award 2009

World Luxury Award 2009I’m proud to announce that we have received Finalist Award for one of our recent projects, an online presentation for Deutsche Bank - Elite Private Banking. This years Jury included representatives of Hugo Boss, Cartier, Fashion TV and Saatchi & Saatchi among others. Whole list of this years winners is available here.

World Luxury Award honors the companies and individuals responsible for creative excellence in Luxury Communication, awarding outstanding work of advertising, design and multimedia. It is the only award dedicated exclusively to the world’s major luxury producers, marketers, agencies and retailers. The World Luxury Award encourages people who share the same objective: How to better fulfill dreams.

Related links:
World Luxury Award
World Luxury Award 2009 - Winners
Deutsche Bank - Elite Private Banking

James Cameron’s Avatar - The Game Key Art

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Some time back we were asked by Ubisoft (San Francisco, US) to create a Global Key Art of James Cameron’s Avatar - The Game. In print as a limited edition game cover and promotional game materials. Also, a lot of our assets were used by Ubisoft to create Key Art for normal version of the game - for this we’ve additionally created a hi-res version of Navi (slide 4) which was drawn by our concept artist Grzegorz Domaradzki. Whole project was a massive collaboration among members of our team: Karol Kolodzinski, Bartek Rozbicki, Pawel Nolbert and Peter Jaworowski. This was our 3rd project done together with Ubisoft and as usual big props, it’s always fun while working with them!

For few steps of production process please visit Behance.

Related links:
Ubisoft
Avatar - The Game

Junior Flex/Flash developer wanted!

This job offer is in Polish because it’s directed rather to polish developers.

Ars Thanea poszukuje do pracy w biurze w Warszawie junior Flex/Flash developera.
Od kandydatów oczekujemy przede wszystkim odpowiedniego nastawienia do pracy
oraz podstawowych umiejętności umożliwiających szybkie wdrożenie się.
Kandydat nie musi posiadać doświadczenia, gdyż będzie miał okazję je zdobyć
pod okiem doświadczonych developerów, ale dobrze byłoby żeby
w jakiś sposób mógł zaprezentować swoje umiejętności.

Oczekujemy znajomości:
- ActionScript 3.0
- MXML, Flex SDK, Flex Builder
- dobrych podstaw programowania OOP
- znajomości angielskiego pozwalającej na swobodne zapoznawanie
się z dokumentacją techniczną w tym języku

Ponadto kandytat powinien cechować się:
- komunikatywnością
- solidnością
- pozytywnym nastawieniem
- samodzielnością
- łatwością w przyswajaniu wiedzy

Oferujemy:
- sympatyczną atmosferę
- pracę przy ciekawych projektach
- niepubliczną opiekę zdrowotną

Kontakt:
Radosław Krzepkowski
+48 22 406 63 16
job@arsthanea.com

Assassin’s Creed 2 & Assassin’s Creed Bloodlines PSP Key Arts Case Study

Few months ago Ubisoft (San Francisco, US) asked us (and another 5 companies) to make a research on packaging for their newest game: Assassin’s Creed II. Whole team was very exited because we had the opportunity to access early assets and previews of the game. As we are all gamers we were curious with what guys from Ubisoft came this time. We’ve read mini scenario of the game and it all sounded great. Interesting story, improved gameplay, italian architecture, many new quests for players and finally two blades! ;) Who wouldn’t be happy?

The guidelines from Ubisoft were to create dynamic cover where main character is in the center of attention, exposed in confident pose. We had to stick to the style of previous part of the game AC 1 but client also wanted to make some more explorations on different fields (like backgrounds, poses etc.) as well. Also important notice was to expose 2 blades of the assassin. The chosen Key Art was meant to be produced by Ubisoft’s development team.
First we did a lot of research about the time where main plot took place and checked many photos, drawings and inspirations from that time. We didn’t realized at first that there are so many rules for making the proper packaging. It’s not just a simple illustration, you need to have in mind many different, game key art regulations - for example in many countries there are restrictions which forbid to show blood or attacking the viewer directly.

Round one:
After brainstorm we did rough sketches of our ideas. Then we picked 3 of them that explored different directions: 1. the one where assassin is approaching his victim (slide 1-3), 2. the one with assassin in action showing the viewer his blade (slide 4-7), 3. and one more static where he’s watching surroundings from the height (slide 8-11). Our first goal was to draw assassin silhouette. We received some drafts from Ubisoft and based on them we were able to recreate basic look of the main figure. Of course we didn’t know how his outfit should look in detail so we made them to fit in overall color scheme and feeling.

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Round two:
After round one we decided to go with more dynamic directions, where assassin is jumping into the group of people like wolf between sheeps. We wanted to create more dynamic and “badass” look of the assassin in the urban theme, with more people.

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After few rounds guys from Ubisoft decided to stay with the most clean version that was produced for Game Informer Magazine as a cover by 3D artists from their development team (slide 7). But they liked the sitting pose so much that we were asked to make more research in this direction for Assassin’s Creed Bloodlines (PSP) cover. We explored further this pose and background behind it. After some work was done we  agreed to clean up the background a little bit to make the pose more standing out. Final Key Art for Assassins Creed Bloodlines - slide 8.

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Final Covers (finally produced by Ubisoft):
Assassin’s Creed 2

Assassin’s Creed Bloodlines

Working with Ubisoft on Assassin’s Creed concepts was for us interesting experience. We’ve learned a lot and we are eager to buy this great game and test it as a players.

Many thanks for Grzegorz Domaradzki (our lead concept illustrator) and Marcin Gibowski & Pawel Swierczynski for taking part of the team developing concepts.

Right now we are running some more projects for Ubisoft. More to come soon.
In the meantime see you around in Italy! ;)

Related links:
Ubisoft
Assassins Creed 2
Assassins Creed Bloodlines PSP