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For the launch of new Bacardi TVC. We came up with an idea to prepare an experience based on building your own island to party at together with your friends. To achieve this we specially prepared a website where you can learn more about Bacardi brand, take part in competition and win 10 x iPad or trip to Puerto Rico. For the purpose of the project we have created whole island entirely in CGI to boost up the experience.
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Ars Thanea was responsible for creative direction and production.
Created for XRS / Bacardi-Martini Poland
Agency: Ars Thanea
Creative Director: Bartlomiej Rozbicki
Art Directors: Peter Jaworowski, Karol Kolodzinski
Designers: Peter Jaworowski, Bartlomiej Rozbicki, Pawel Nolbert
Animation Supervisor: Karol Kolodzinski
3D Animation: Pawel Wilkos, Karol Kolodzinski
Flash Developer: Tomasz Wlodarczyk
Programmer: Jacek Jarosiewicz
Project Manager: Pawel Piotrzkowski, Agata Ziabska (XRS)
Music: Jarek Lublin
Related links:
Bacardi - Islands Of Mojito
Behance
Vimeo Showreel
fen1x
30/07/10 at 1:44 pm
Niesamowite animacje i wykonczenie. Jedyne co mogloby pozytywniej wplynac na caloksztalt to lekkie animacje morza tam gdzie obraz jest statyczny (pewnie zwiekszylo by to objetosc pliku ale to tak na marginesie :P )
Top class
Leo
30/07/10 at 2:40 pm
Awesome
Sander
31/07/10 at 8:57 pm
Absolutely awesome!
Kaffee
05/08/10 at 3:24 pm
Great work. Very good illustration and good to experience.
I wonder what production time this website had?
Bartek Rozbicki
05/08/10 at 3:26 pm
Kafee: About 9 weeks